I was thinking this morning about the power of creativity to turn fresh ideas into reality in business, probably stimulated by the book Creativity Rules that I reviewed last week on this subject by author and Stanford University professor, Tina Seelig (it’s a good read by the way, take a look at our review here). As entrepreneurs we have a tendency to be idea machines, but often we don’t turn those ideas into reality - what a waste! So it was interesting to read about a very practical 4 step approach called the Invention Cycle being suggested by Tina in the book to do just that. By combining imagination, creativity, innovation and entrepreneurship, it’s possible to bring ideas to life and into our businesses, creating something extraordinary that adds value. I will certainly be looking at how to get more creative in my own business thinking going forward.
Have yourself an inspired entrepreneurial day! - Melanie