Don’t you just love the power of social media to build a buzz and excitement around a new product launch, or a must-attend event? I have to say, I loved seeing the incredibly talented women entrepreneurs who were pitching at our Start-Up Night! Africa event in London this past month really harnessing their social media platforms to get people talking and interested in their brands before they even got onto stage to present their businesses. These days, it’s an essential part of any successful brand building and marketing strategy and an opportunity to get an audience talking and generating excitement on your behalf. As much as it takes time and effort to really drive positive, continual social media activity around your brand, it can definitely pay-off in so many ways, not least of which is getting you known out there. So start building your own unique brand buzz in the marketplace, and really tap into the power of social media to make those all important audience connections.
Have yourself an inspired entrepreneurial day! - Melanie