I am a huge podcast radio fan, as many of you may already know if you have listened to our own weekly Lioness Radio Show. If you haven’t, click here to download the latest episode. It’s so powerful, connecting a woman entrepreneur’s voice with her business and brand when it comes to engaging with audiences, and of course, potential customers. So I was fascinated to read the latest statistics on just how powerful podcasting is now globally, and how it can really help businesses to grow their engagement levels and customer connections. In the US alone, the average number of monthly podcast listeners amounted to about 58 million in 2016, and is forecast to skyrocket to 112 million by 2021, according to leading US statistics portal, Statista. That’s a lot of ears tuned in to podcast radio, and a lot of opportunities to make your brand voice work for you. Customers love to make a personal connection with the people behind the brands and products they love, and having the opportunity to hear what makes those businesses tick from those who have founded them is truly powerful. So the question is, are you making your own brand voice work for you?
Have yourself an inspired entrepreneurial day! - Melanie