We all know it takes hard work and many hours of effort to open up new business leads and get new business relationships started. But it seems that many of us entrepreneurs also battle to make those potential new leads count by not following-up promptly after that lead has been opened. Now it could be for lots of reasons. A follow-up could get lost along the way as we get caught up in our busy lives. We may have every intention of calling our prospect but we get caught up in our business operations, and because we didn’t systematically schedule a follow-up in the diary, it doesn’t get done. Others may simply not want to appear pushy by following-up the next day, and several times over thereafter. Often when we don’t receive an immediate response to a follow-up, we assume disinterest and walk away, forgetting that these people are just as busy as we are and can forget to follow-up too. The bottom line is that you can differentiate yourself from your competition by proactively making the effort to diligently follow-up with your prospects and customers and being much more methodical about the process.
Have yourself an inspired entrepreneurial day! - Melanie