You know that old saying, ‘first impressions count’ - well, it’s still true today, especially in business. I was reminded of this again at a recent conference where I met with a large number of women entrepreneurs in a networking session. I was struck by just how many of those women didn’t take the opportunity to make a memorable, lasting impression when meeting with their fellow conference goers. Firstly, many of them didn’t have business cards to exchange, and secondly, few of them had their ‘business pitch’ at the ready. Studies show that first impressions are made within the first 17 seconds of meeting someone new. This means that before we even get sufficient time to demonstrate our abilities, the first impression is already cast. In life and in business, we often only get one chance to make a great impression on the people we meet, we need to make it count.
Have yourself an inspired entrepreneurial day! - Melanie