There is nothing quite as exciting as seeing traditional African design, indigenous raw materials, and ancient craftsmanship methods being reinterpreted in a fresh, contemporary way by a new wave of talented women designers inspired by their cultural heritage. Our cover story today features one such entrepreneur, Mimi Shodeinde, a great example of a highly creative entrepreneur, inspired by Africa and its design ethos, but building an exciting, contemporary global furniture and homeware brand like no other. There is renewed interest around the world in finding fresh, edgy contemporary design that is influenced by the strong African design tradition, but taken to a whole new level. This has created an unprecedented opportunity for a new generation of young women designers to emerge on the scene, keen to celebrate their African heritage but with design ideas that are anything but traditional. Look out for our regular feature articles each day at Lionesses of Africa that showcase the work of some of the most creative women entrepreneurs from across the Continent and the Diaspora who we are tipping to be tomorrow’s design success stories.
Have yourself an inspired entrepreneurial day! - Melanie