How often do you take a moment to reflect on the one truly unique selling point in your business - YOU! As a founder, and particularly in the early stages of the business, you are your own best ambassador. No-one is better than you at selling your business and brand - you have the passion, you know the back-story, you understand your product and service offering better than anyone else, and ultimately you are motivated. We often take our ability as founders to be the best ambassadors of our businesses for granted, instead of leveraging what we are best positioned to do - get people interested in and connected to our businesses, brands and products. So, keep honing those presentation and sales skills, keep building those networks, keep looking for opportunities to connect with audiences, and leverage your USP as the best asset your business has.
Have yourself an inspired entrepreneurial day! - Melanie