We all know how important it is to have strong role-models in our lives. But here is an interesting fact, according to the latest research from the Kauffman Foundation. Did you know that eight out of ten aspirant young women entrepreneurs say having a role model would inspire them to start a business. This is most significantly felt amongst the 25-39 year-old group. But here is where the challenge lies. Only a third of those young women can think of a role model who inspires them. Women consistently state that lack of female role models is a core barrier for deciding to launch or grow a business. It makes sense - if you have no one to look up to, how can you learn from their success and their mistakes? As women entrepreneurs, we all need role models who will share their experiences, good and bad, so that we can learn and grow. That’s why I often travel around Africa hosting our Lioness Lean In events accompanied by highly experienced women entrepreneurs who can pass on their invaluable knowledge to others. And I will be doing just that as I head off to Abidjan this week accompanied by two inspirational South African women entrepreneurs who have a wealth of knowledge and expertise to share.
Have yourself an inspired entrepreneurial day! - Melanie