Connecting women entrepreneurs to market decision-makers is key 

Last week, you may have read about Lionesses of Africa’s participation in the UK South Africa Business Forum in Cape Town which was held as part of British Prime Minister Theresa May’s visit to Africa. She announced a new ambition for the UK, that by 2022, the UK will be the G7’s number one investor in Africa, with Britain’s private sector companies investing the billions that will see African economies growing by trillions. It was good to hear. Lionesses of Africa was asked to bring together and co-host a Women in Business panel discussion at the Forum featuring some of our leading women entrepreneurs from across the SADC region. The aim was to celebrate the depth of women’s entrepreneurship on the African continent and to connect women owned businesses and brands to new market opportunities and important new businesses connections in the UK. The audience reaction to the discussion was overwhelmingly positive, with interesting new business connections made and opportunities to follow up on in the UK marketplace. The event was a powerful reminder again of the need for Africa’s women entrepreneurs to break into exciting new markets with their products and services and become truly global business players.

Have yourself an inspired entrepreneurial day! - Melanie