Have a clear sense of purpose

Talking to so many successful women entrepreneurs over the years about what drives them on their journeys, one of the responses I hear most is it’s their clear sense of purpose that motivates them. I often speak about how important it is to know your “why” as an entrepreneur, and ultimately that ‘why’ is your purpose. The reason I am personally so inspired by my fellow women entrepreneurs who really know their purpose in life and in business, is that it makes them supremely focused. They know what they want to achieve, they have key goals, they understand what it will take to realize those goals, and they are prepared to do the hard yards over many years to get there. That sense of purpose keeps driving them through the good times and the challenging times, such as those we are going through now. Purpose driven entrepreneurship, although it has been around for a long time, seems now to have found its moment in the world. As we deal with the lasting impact of the Covid-19 pandemic, and we adapt to a much-changed business environment, our personal sense of purpose will help to carry us through. In the words of best selling author, motivational speaker and entrepreneur Jack Canfield, “If you can tune into your purpose and really align with it, setting goals so that your vision is an expression of that purpose, then life flows much more easily.” Wise words indeed!

Have yourself an inspired entrepreneurial day! — Melanie