Bucking the trend

Don’t you just love it when you see women entrepreneurs who are bucking the trend and managing to grow and thrive, despite all the challenges surrounding them? I know I find it personally really inspirational, and it sends a clear message to everyone that opportunities for growth can present themselves, even in the most difficult times. So here is some encouraging news for all women entrepreneurs to take note of. Recent data published by Beauhurst in the UK indicates that female-led, high-growth companies have been disproportionately impacted throughout the pandemic. However, despite this impact, more than 60 per cent of female-founded, equity-backed businesses are now operating with minimal disruption to their business, showing that female-led businesses are fighting back. How are they doing this exactly? Well, it appears to be a combination of factors including: rethinking business models; harnessing the power of technology and digital platforms to reach their customers and undertake their work; and also embracing remote working for their employees. It seems to be working, so let’s see how more of us on the African continent can buck the trend by rethinking our strategies, pivoting our business models, and looking at the way we utilize our people.

Have yourself an inspired entrepreneurial day! — Melanie