Africa’s entrepreneurs need to extend the commodity value chain

Some interesting statistics emerging from the renowned coffee growing country of Rwanda, point to the need for Africa’s entrepreneurs to extend the value chain of important commodities on the continent. Coffee exports from Rwanda are valued at approximately $60 million, or 7% of Rwanda's total exports. The industry is becoming increasingly competitive amongst global players for high quality Arabica varieties, and it supports over 400,000 farmers across the country. But where are the proudly Rwandan coffee brands being built as sustainable businesses by entrepreneurs on the continent? Africa boasts some of the world’s finest coffee beans, tea, and cacao, but there are few world-class, home grown brands emerging on the continent that celebrate these fine ingredients. And importantly, that are enjoyed by Africa’s growing consumers. So let’s redress the balance. Let’s support a new generation of entrepreneurs who are passionate about building businesses and brands that truly extend the value chain of these important commodities in the countries in which they are grown.