What personal characteristics does one need to succeed as a woman entrepreneur? ....
"I'm a pacifist by nature, but I recognise the need for perseverance, dedication and a killer instinct. I always say: don't miss the target or the dream. Trials, tribulations and a challenging economic environment will always be with us, but you can overcome these hurdles by being single-minded and totally focused on what you want to achieve. Sometimes 'balance' has to go out the door. If you're serious about chasing a dream, sometimes something has to give. During recessionary times one has to focus more on necessities and less on personal needs - what I refer to as "I-me-my" needs."
- Jenna Clifford is a world-renowned jewellery designer, known for her unique designs and superlative craftsmanship. Established in 1992, her company has steadily grown its clientele and improved its profile to institute itself as a powerful force in the jewellery industry. Her bold and dramatic designs are sought after by some of the most recognised business icons and celebrities from around the world. Today, Jenna Clifford Designs employs around 70 people, including some of the finest jewellery artisans and craftsmen in South Africa.