Women need to be resourceful and frugal when starting up....
“It’s the same old banking story – if you have no money they won’t give it to you; if you have money, they want to throw more at you. Women are very resourceful but they need leaders and mentors like me and material to read to give them information about the facts.” ..... “I have always saved bits of money and lived very frugally and invested the little I have made back into the business and not spent it,”
- Jenna Clifford is a world-renowned jewellery designer, known for her unique designs and superlative craftsmanship. Established in 1992, her company has steadily grown its clientele and improved its profile to institute itself as a powerful force in the jewellery industry. Her bold and dramatic designs are sought after by some of the most recognised business icons and celebrities from around the world. Today, Jenna Clifford Designs employs around 70 people, including some of the finest jewellery artisans and craftsmen in South Africa.
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Jenna Clifford is a world-renowned jewellery designer, known for her unique designs and superlative craftsmanship. Established in 1992, her company has steadily grown its clientele and improved its profile to institute itself as a powerful force in the jewellery industry. Her bold and dramatic designs are sought after by some of the most recognised business icons and celebrities from around the world. Today, Jenna Clifford Designs employs around 60 people, including some of the finest jewellery artisans and craftsmen in South Africa.
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"Although I work longer hours than men work, I still grow my own vegetables and cook and design and have children and a husband.”
- Jenna Clifford is a world-renowned jewellery designer, known for her unique designs and superlative craftsmanship. Established in 1992, her company has steadily grown its clientele and improved its profile to institute itself as a powerful force in the jewellery industry. Her bold and dramatic designs are sought after by some of the most recognised business icons and celebrities from around the world. Today, Jenna Clifford Designs employs around 70 people, including some of the finest jewellery artisans and craftsmen in South Africa.
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“My personal mantra for success is try, try and try again. Once you’ve picked something that you’ve isolated as your passion, it must be all-encompassing. You have to stick to it. You will be met with challenges, good and bad, but the thing is to stay the course.”
- Jenna Clifford is a world-renowned jewellery designer, known for her unique designs and superlative craftsmanship. Established in 1992, her company has steadily grown its clientele and improved its profile to institute itself as a powerful force in the jewellery industry. Her bold and dramatic designs are sought after by some of the most recognised business icons and celebrities from around the world. Today, Jenna Clifford Designs employs around 70 people, including some of the finest jewellery artisans and craftsmen in South Africa.
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You need passion, hard work and perseverance...
"Always have a passion for what you are doing or find something else to do. Dream, dream, dream and work hard! Results are only delivered on hours and hours of hard work. Always stay focused and resolute to your beliefs and value system. A belief in your market is imperative. Perseverance is key."
- Jenna Clifford is a world-renowned jewellery designer, known for her unique designs and superlative craftsmanship. Established in 1992, her company has steadily grown its clientele and improved its profile to institute itself as a powerful force in the jewellery industry. Her bold and dramatic designs are sought after by some of the most recognised business icons and celebrities from around the world. Today, Jenna Clifford Designs employs around 70 people, including some of the finest jewellery artisans and craftsmen in South Africa.
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"If you want to stand out from the crowd and become known for your talent, you need to breathe, eat and sleep your chosen career path.”
- Jenna Clifford is a world-renowned jewellery designer, known for her unique designs and superlative craftsmanship. Established in 1992, her company has steadily grown its clientele and improved its profile to institute itself as a powerful force in the jewellery industry. Her bold and dramatic designs are sought after by some of the most recognised business icons and celebrities from around the world. Today, Jenna Clifford Designs employs around 70 people, including some of the finest jewellery artisans and craftsmen in South Africa.
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People always remember the client service you provide - good, or bad....
"People always remember service — whether it was exemplary or below standard, people will remember how they felt. As a brand — as part of our organisational culture — we have a strong desire to be known for our professionalism, memorable experiences and service excellence... we like to make people feel good! When I hear of a problem I try to sort it out immediately; customer service is so important to us. I often do cross-checks myself."
- Jenna Clifford is a world-renowned jewellery designer, known for her unique designs and superlative craftsmanship. Established in 1992, her company has steadily grown its clientele and improved its profile to institute itself as a powerful force in the jewellery industry. Her bold and dramatic designs are sought after by some of the most recognised business icons and celebrities from around the world. Today, Jenna Clifford Designs employs around 70 people, including some of the finest jewellery artisans and craftsmen in South Africa.
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"I have often also relied on my gut instinct to guide me in business, the times I haven’t, have been unfortunate.”
- Jenna Clifford is a world-renowned jewellery designer, known for her unique designs and superlative craftsmanship. Established in 1992, her company has steadily grown its clientele and improved its profile to institute itself as a powerful force in the jewellery industry. Her bold and dramatic designs are sought after by some of the most recognised business icons and celebrities from around the world. Today, Jenna Clifford Designs employs around 70 people, including some of the finest jewellery artisans and craftsmen in South Africa.
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Jenna is an inspirational example to women entrepreneurs across Africa that despite significant challenges in personal and business life, with many setbacks and considerable personal heartache along the way, it is possible to find business success.
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You must keep on trying....
"Try, try and try again. Once you’ve picked something that you’ve isolated as your passion, it must be all-encompassing. You have to stick to it. You will be met with challenges, good and bad, but the thing is to stay the course."
- Jenna Clifford is a world-renowned jewellery designer, known for her unique designs and superlative craftsmanship. Established in 1992, her company has steadily grown its clientele and improved its profile to institute itself as a powerful force in the jewellery industry. Her bold and dramatic designs are sought after by some of the most recognised business icons and celebrities from around the world. Today, Jenna Clifford Designs employs around 70 people, including some of the finest jewellery artisans and craftsmen in South Africa.
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Source: Business Day Newspaper | November, 29 2013
Jenna Clifford has written an opinion piece: "This bad behaviour and no service delivery (by a relative few) has reduced all of our aspirations for a nation with so much promise, a nation so many sacrificed their lives for. When are we going to say 'enough is enough'?".....
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It’s estimated that a rhino dies every 14 hours in South Africa due to the illegal rhino horn trade. Poachers have declared war on one of our biggest natural assets wiping out over 1,300 precious rhino in the last five years. Jenna Clifford is taking action and has teamed up with StopRhinoPoaching.com through the launch of the Jenna Clifford Rhino Collection to assist in combating this crisis.
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The United Nations appointed jewellery designer Jenna Clifford as a South African ambassador and torch bearer for the Millennium Development Goal 3: Call to Action Global Campaign in March this year. The campaign draws attention to the empowerment of women and gender equality. Clifford has been designing jewellery for nearly three decades and launched her company in 1992.
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Fine jeweler, Jenna Clifford has set some time aside to fight for wildlife conservation.
Jenna Clifford designs fine jewellery adorned in diamonds and other precious stones. She encapsulates the symbol of romance on her rings, neckpieces, bracelets and earrings. And notably, over the years she has created outstanding bespoke jewels.
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What personal characteristics does one need to succeed as a woman entrepreneur? ....
"I'm a pacifist by nature, but I recognise the need for perseverance, dedication and a killer instinct. I always say: don't miss the target or the dream. Trials, tribulations and a challenging economic environment will always be with us, but you can overcome these hurdles by being single-minded and totally focused on what you want to achieve. Sometimes 'balance' has to go out the door. If you're serious about chasing a dream, sometimes something has to give. During recessionary times one has to focus more on necessities and less on personal needs - what I refer to as "I-me-my" needs."
- Jenna Clifford is a world-renowned jewellery designer, known for her unique designs and superlative craftsmanship. Established in 1992, her company has steadily grown its clientele and improved its profile to institute itself as a powerful force in the jewellery industry. Her bold and dramatic designs are sought after by some of the most recognised business icons and celebrities from around the world. Today, Jenna Clifford Designs employs around 70 people, including some of the finest jewellery artisans and craftsmen in South Africa.
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Source: Nedbank SimplyBiz | Published on Jun 18, 2014
Jenna Clifford is interviewed on SimplyBiz and talks about her tough upbringing and how this prepared her well for a path in entrepreneurship.
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Source: Movers & Shakers | Published on May 14, 2013
Jenna Clifford Designs represents the apex of high fashion jewellery design and the epitome of rare quality and superlative craftsmanship. Established in 1992, the company has steadily grown its clientele and improved its profile to institute itself as a powerful force in the jewellery industry. The premium designed and handcrafted range of rings, necklaces, pendants, bracelets and many other outstanding products has attracted international appeal.
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Source: SABC Digital News | Published on Jan 30, 2014
Established in 1992, Jenna Clifford Designs was established back in 1992 and has grown to become a brand of style and luxury. The initial focus was exclusively on jewellery design, but today the brand has grown to include four innovative brands: Jenna Clifford Fine Jewellery, Renaissance Jewellery by Jenna Clifford, Jenna Clifford Homeware and Jenna Clifford Trophies. So even 2 decades later, the jewellery is still designed by Jenna Clifford herself! Who is this creative lady and how has she build her empire? Hosted by Tshepang Motsekuoa.
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Source: CNBC Africa | Published on December 11, 2013
CNBC Africa's 'Women on Wealth' show chats to Jenna Clifford to discuss some key wealth-generation factors that all women entrepreneurs should be aware of and can capitalize on.
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Source: Entrepreneur Magazine | Posted December 5, 2013
Jenna Clifford is featured in Entrepreneur Magazine's 'Success Stories', interviewed by Juliet Pitman.
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