Reviving an industry; creating jobs; starting a new venture - sometimes this means you have to swim against the tide of conventional thinking....
"I do realize that I am swimming against the economic tide .... But at the same time, I know that this is the only way you can develop. We are showing the way forward."
- Aïssa Dione, a renowned Senegalese painter and textile designer, founded the company that bears her name, Aissa Dione Tissus back in 1992. Her mission: to revive Senegal's traditional and unique fabric weaving craftsmanship and build a production chain that is truly '100% Made in Senegal'. Her approach is to combine unique design, know-how and artisan craftsmanship to transform African grown cotton into a valuable product. She has succeeded in this, building a high-end fabric brand underpinned by centuries old cotton processing and weaving skills. Today, Aissa has more than 100 employees whose traditional handwoven fabrics are delivered to the absolute top-end interior design brands across Africa, Europe and the United States. Aissa's designs and fabrics grace major design salons and brands such as Hermés, Fendi, Christian Liaigre and Peter Marino.