Trust your gut instincts....
"Ladies, it’s like learning to ride a bike or driving a car. You need only to believe in yourself, trust your gut feeling and develop a clear plan or strategy, keep it simple and implement that plan step by step with courage, conviction and love above all. Ultimately be open minded and flexible to change course when needed and listen to your customers."
- Njeri Rionge is one of Kenya’s most successful and revered serial entrepreneurs. She co-founded Wananchi Online, a leading Internet service provider which has gone on to become East Africa’s leading cable, broadband and IP (Internet-based) phone company. She also founded Ignite Consulting, a thriving business consultancy; Business Lounge, Kenya’s leading startup incubator; Ignite Lifestyle, a health care consultancy; and Insite, one of Kenya’s most successful digital marketing outfits. She now divides her time between homes in Nairobi and Toronto where she runs her diverse business concerns.