DEF.I.NI.TION Africa unveil more of their exciting new fashion and lifestyle designs during the latest stage of their Kenya tour

The dynamic trio behind DEF.I.NI.TION Africa are once again hitting the road this month as their Kenya tour continues, following a highly successful outing at the Soko Soke event in Rosslyn. The latest leg of their tour is now heading to The Bizarre Bazaar venue in Nairobi. The team have not only created some special new fashion designs to showcase to discerning buyers, but also newly created merchandise including a trendy range of stationery and other exciting new lifestyle items. 

Nahida & Nadia Bhegani and Olga Mugyenyi

The rain may have poured the entire day of the recent DEF.I.NI.TION Africa tour event to Nairobi, Kenya on 6 and 7 June, but it certainly didn't dampen the spirits of the buyers in the city who flocked to the Soko Soko event in Rosslyn in their numbers to check out the latest fashion and lifestyle design items on offer. The response was overwhelming!

“We have some new designs we will be showcasing that are specifically for Kenya.” 

- Nadia Bhegani, co-Founder of DEF.I.NI.TION Africa

As a successful African fashion label, DEF.I.NI.TION Africa is best known for its range of trendy t-shirts which have a unique look and carry powerful messages and iconography. However, for this Kenyan tour, the team behind the brand, Ugandan sisters, Nahida and Nadia Bhegani, together with their childhood friend, Olga Mugyenyi, have brought their alternative approach to fashion to their new collections.  DEF.I.NI.TION Africa has launched an exciting new women's line of clothing; a children's line; a range of homeware which includes everything from cushions and aprons, through to tea-sets, all featuring their unique brand style; footwear, stationery and accessories. 

The DEF.I.NI.TION Africa team brings a youthful energy to all its collections which are highly unique and inspired by the materials, phrases, symbols, modes of transport, in fact, anything and everything that is part of the daily experience of living in Africa. As always, the company’s philosophy behind these latest collections is to create products that are 100% African. DEF.I.NI.TION Africa may have initially started out as a printing and apparel company, but over the past few years it has developed into a wonderfully innovative and youthful lifestyle brand that has massive appeal.

Following its successful launch on Facebook, Definition Africa launched a retail store in Kampala growing a loyal customer base since opening in January 2014.

Next stop on the DEF.I.NI.TION Africa tour will be the Biz Baz Summer Craft Festival at the Kfeet Centre in Karura Forest, Nairobi on 20 and 21 June.

Anyone wanting to find out more about DEF.I.NI.TION Africa can visit their website and their social media pages.

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Email Address: info@definitionafrica.com

You can read LoA's startup story of DEF.I.NI.TION Africa here.