Don't try to be a perfectionist....
"The problem with so many aspirant women entrepreneurs in Africa is that they are perfectionists and they are afraid of failure or starting too small. So instead they keep endlessly planning and striving for perfection but never actually get around to starting. So the advice is to just start, with baby steps at first, and then grow organically from there - but, ultimately, just start."
- Teta Isibo is the creative mind behind Inzuki a dynamic young Rwandan brand specializing in jewelry, accessories and interior decor hand-made primarily from local materials. With no background in fashion or business, Teta quit her job as an urban planner with the city of Kigali to start her own business. Today Inzuki (bees in the local language) is part of a wider Rwandan cultural Renaissance. The company’s product design philosophy is a fusion of traditional craftsmanship and contemporary style, which has helped Teta gain a pool of clients from South Africa to the USA.