You must have a never-say-die attitude....
"There will be many times every single day while you are creating or running your business where it will be easy to stop rather than continue. But do just that — continue. And as you continue, focus on making your product or service the absolute best and then delivering that product or service inside the most amazing experience for your customers. Do that and repeat relentlessly, but always with a smile."
- Bethlehem Tilahun Alemu is founder and Managing Director of soleRebels, the world's fastest-growing African footwear brand and the only Fair Trade-certified footwear company in the world. Growing up in a poor suburb of Addis Ababa, Bethlehem decided that there was only one way to defeat poverty – use local craftsmanship to make products that can compete in the global marketplace. She decided on footwear and today 70,000 pairs of shoes leave her factory every year destined for soleRebels stores across the globe.