You need to stay authentic....
"The challenge as a business is to stay authentic and true to your brand. How do we achieve this? By having formalized mission statements, clear vision and company ethos and by revisiting our values each time we make critical direction altering decisions."
- Bev Missing is the founder of South African body and bath product brand RAIN. Back in 1999 Bev saw a gap in the market to start making soap as it was labour intensive and all the lovely soaps at that stage were imported. Bev started the project in her garage hoping to help solve unemployment in her hometown of Ladybrand, and to make a difference in the lives of the poor and jobless. Today, RAIN has eight stores across South Africa, two unique wellness spa's, and two stores in New York. Bev has recently signed two huge contracts to open a further 70 Rain stores in the USA and Canada and then 40 in the UK and Ireland.