Impact Partner Content: Absa
During this time, we’ve all had to find new ways of adapting to the new normal, and some businesses have had to relook their business models. We want to share the incredible efforts of Moshate Communications with you. In a time when connecting in person is impossible, they are connecting people online. That’s how Moshate Communications – a 100% black female-owned company – is inspiring us. That’s the #SpiritOfAfricanacity.
Founder and MD, Mahlatse Masimini Vilakazi, explains more…
Hello everyone, I'm Mahlatse Masimini Vilakazi and I'm the founder and MD of Moshate Communications and we've been in business for the last 10 years. We are in the events management space and some of our clients include Shell, SANParks, the IDC, Airports Company South Africa, and FSCA. Our newest clients are Telkom and MTN. Our Team has grown to include 15 people, and we are based here in Johannesburg. The impact of COVID-19 on our business has been very dire. And I can imagine for a lot of businesses out there, particularly at the QSE level, and the SMME level have been very very hard. As a business we had to relook at our strategy and see where we can remodel, reshape, and adapt to fit times such as these.
Everyone is talking about how COVID-19 is changing the world and how we should be adapting to it. We didn't want to find ourselves in survival mode and running around aimlessly, we had to look at the needs of our clients right now. And that immediate need is still to host conferences, to still meet, to congregate. That’ virtual conferencing. So you do still host your conferences, you can still host your meetings but on a digital platform. And that's how we've reshaped and remodelled our strategy going forward to meet the needs of our clients and to ensure that the revenue keeps rolling in, and that we can keep our staff employed.
As an events management company, we fall under what we call the MICE industry. Our core service offering is Meetings, Events, Conferences, and Incentives. However, we do offer other services as a turnkey to our clients, like writing and editing, branding and design, branded corporate gifts and collateral. As you can imagine we have been heavily impacted by the Covid-19 pandemic as regulation restricts any form of meetings whatsoever. Our clients are mainly corporate South Africa, as well as State-owned entities like Gautrain Management Agency, IDC and the likes. Our strategy, or rather how we’ve now remodelled it since the pandemic, is in that;
1, We are now doing virtual meetings, meaning clients can still host events but on a digital platform, companies are concerned about staff moral and engagement now more than ever so we are finding that remote team-building activities are a hit.
2, We always had what we call the procurement division, they procure anything from branded collateral, corporate gifts, newsletters, annual reports, etc., and now since the pandemic this division has been procuring PPEs for government and companies, including decontamination units.
Whilst we believe that professional events such as conferences and meetings can still happen if companies adopt and apply all the protective measures pertaining to social distancing, the current pandemic has definitely made us think deeper into what the future of events could look like, and how we can plug in as an agency, and digital events are soaring and keeping the lights ON.
View some of Moshate Communications’ current media campaigns.
FB: https://www.facebook.com/AbsaSouthAfrica/videos/2660765574201385/
TW: https://twitter.com/AbsaSouthAfrica/status/1263130171915337728?s=20
LI: https://www.linkedin.com/feed/update/urn:li:activity:6668896675005792256
Find out more
Contact Mahlatse Masimini Vilakazi, Managing Director
Tel: +27 11 514 0200
Cell: +27 83 877 2215
Email: mahlatse@moshatecommunications.co.za
Web: www. moshatecommunications.co.za
Address: Ground Floor, Building 1,Silver Stream Business Park, 10 Muswell Road, Bryanston, 2191, South Africa
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