Have a good business plan....
“It is a journey... I always say that my seat belt is always on because it is a rollercoaster, you get to learn a lot, if I had to give advice to anyone thinking of starting a business I will tell them don’t start until you have a good business plan and business plan B.”
- Adèle Dejak is the founder of Adele Dejak in Kenya, a brand that creates handmade fashion accessories for the modern, sophisticated and multidimensional woman. Inspired by African shapes, textures and traditional techniques, Adèle’s cutting-edge pieces sit perfectly between artefact and high fashion statement designs. Adèle cut her teeth in the world of typographic design in England and Italy before moving to Nairobi in 2005 and turning her attention to accessories design. She found herself intrigued by the natural beauty of horn and began to experiment with techniques of creating unique shapes and fashioned pieces. Her Nigerian roots began to merge perfectly with European influences and she set out on her never-ending quest for that essential artefact that allows you to express your own style.
Read more"Do not rely on anyone but yourself."
- Adèle Dejak is founder of the Adèle Dejak brand which creates handmade fashion accessories for the modern, sophisticated and multidimensional woman. Adèle cut her teeth in the world of typographic design in England and Italy before moving to Nairobi, Kenya in 2005 and turning her attention to accessories design. She found herself intrigued by the natural beauty of horn and began to experiment with techniques of creating unique shapes and fashioned pieces. Her flair was noticed and spurred on by an admirer of one of her creations who encouraged Adèle to set up shop creating unique shapes to wear. Dejak’s Nigerian roots began to merge perfectly with European influences and she set out on her never-ending quest for that essential artefact that allows you to express your own style.
Read moreAdèle Dejak is one of an emerging group of entrepreneurs who are adding value to Kenya's arts and fashion industry. Speaking to Nikiwe Bikitsha for the Africa Connected series, the jewellery designer said that she aims to create a platform that shares information with women that will empower them in business. Adele is part of a group called "Lionesses of Africa" which aims to recognise all those women entrepreneurs in Africa who are an inspiration to us all, those who have made it to the top of their fields and who are shaking up their industries and business sectors.
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