Startup Story
Umutoni Thuku-Benzinge is the founder and creative director of Umutoni, a luxury jewelry brand where every piece is handmade with love by the best artisans from the heart of Kenya. She is on a mission to empower the disenfranchised through her ethically driven jewellery. With a degree in Economics and background in the IT industry, Umutoni is utilizing skills developed in her professional background to share the narrative that jewellery can be an agent for social change. Having spoken at Cambridge University, being featured in Forbes and BBC, she's keen to share the brand story and continue to make an impact as she continues to amalgamate her worlds together.
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Adele Dejak, the brand, is an authentic jewellery and fashion accessories brand that offers a direct access to the true premium African experience. Founder Adele Dejak has built a powerful brand over the years, globally renowned for creating a wide variety of lovingly designed and handcrafted pieces including bracelets, earrings, necklaces and handbags. Every piece tells a story and is inspired by African textiles, cultures and traditions, with everything being produced directly in the Adele Dejak studio in Kenya or through collaboration with an established network of partners. On 5 November 2021, Adele launches the inspirational new Malaika Collection, a new capsule collection of jewellery and accessories for the modern warrior man and woman.
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A highly personal and beautiful new collection of wearable art pieces has been launched by Burundi based designer, Margaux Rusita, founder of Margaux Wong. This new collection of wearable art pieces, Joy, celebrates strength & delight in two exciting capsules: Daisy & Veronica. Joy is named after and dedicated to designer Margaux Rusita’s mother, Joy Edlyn Frank Wong, who, this year, transitioned after an ovarian cancer diagnosis. Joy also battled mental health illness for many years. Being a beautifully gifted artist herself, Joy provided the love, inspiration and fighting spirit which Margaux today embodies.
Read moreIn the highly competitive world of international jewellery design, it can be hard to stand out from the crowd. But this is certainly not the case for Kenyan jewellery and accessory design entrepreneur, Adele Dejak, founder of the striking global luxury brand that carries her name.
Read moreSuccessful businesses understand that finding a gap in the market is key, and for entrepreneur Chita Mumba Zulu and her team at Eternal Jewellery Zambia, that gap was in the wedding and engagement ring market. Today, the business is making a name for itself by supplying quality, affordable and beautiful jewellery for couples who are planning their wedding celebrations.
Read moreIt takes a huge amount of passion and personal conviction to change careers, and start a business. But Tayo Bello, founder of jewellery design company Bello Creations, successfully made the brave leap from IT specialist to jewellery entrepreneur.
Read moreEvery month at Lionesses of Africa, we showcase the passionate women entrepreneurs who are making a real impact through their businesses, their innovation, their products, services and craftsmanship, in a particular business sector in Africa and the Diaspora. This month (May), we are turning our attention to the incredibly creative women jewellery designers who are turning precious metals, gems and semi-precious stones into beautiful decorative pieces for the world to wear. They are putting the continent on the global map through their uniquely African-inspired jewellery designs and technical brilliance.
Read moreJewellery is such a personal thing, and often those buying pieces to wear or to give as gifts are inspired by the stories behind each unique piece, or by the cultures they reflect. The Katy Valentine Collection, a business and brand named after its creator, uniquely takes its inspiration from Africa and India, but with a contemporary design aesthetic.
Read moreEveryone loves a good story, and for today’s conscious consumers, getting to know more about the backstory of the brands and products they buy is increasingly important. Nkatha Gitonga, a Kenyan entrepreneur and founder of Yakutti, is using the power of storytelling to advance the identity of African design.
Read moreWho doesn’t love diamonds? These fascinating precious stones that are infused with so many stories, memories, dreams on the part of the owners and wearers. For Clare Appleyard, her love for and extensive technical knowledge of the diamond industry led her to launch her own business, Katannuta Diamonds.
Read moreSome people are born creative, and others are born entrepreneurial, and if you are lucky, you get to be a combination of the two! South African entrepreneur and talented jewellery designer, Mary-Jean Treloar, displays both of these traits in huge quantities. Her highly personal brand, MΛRY JEΛN JEWELLERY, is inspired by the continent she loves and the stories that are woven into the very fabric of society. Her unique work is winning fans of great jewellery design both at home and abroad.
Read moreAfrican women are proud of their unique style and creativity particularly in the world of fashion and accessory design. And for one Sierra Leonean entrepreneur, Ndaneh Howard, founder of accessory brand Ngewormia, this sense of pride is reflected in her work and her personal mission to get the world talking about the beauty of African accessories.
Read moreAs the world is increasingly more interested in African design, particularly in the accessory and clothing space, one entrepreneur in Ghana is captivating attention through her label Pernia Couture. Anna Cole Ojukwu is taking the best of African inspiration and turning it into must-have accessories and clothing.
Read moreAdèle Dejak is one of an emerging group of entrepreneurs who are adding value to Kenya's arts and fashion industry. Speaking to Nikiwe Bikitsha for the Africa Connected series, the jewellery designer said that she aims to create a platform that shares information with women that will empower them in business. Adele is part of a group called "Lionesses of Africa" which aims to recognise all those women entrepreneurs in Africa who are an inspiration to us all, those who have made it to the top of their fields and who are shaking up their industries and business sectors.
Read moreMany women entrepreneurs in Africa are inspired to start their businesses because of a personal passion, and in the case of Kenyan entrepreneur Shikha Vincent, her jewellery design company SHIKHAZURI, was motivated by just such passions. Her fascination with ethnic and tribal jewellery from across the African continent, combined with her desire to support wildlife conservation in her country, resulted in the creation of a jewellery brand with a strong backstory and purpose which is resonating with customers at home and abroad.
Read moreA love of traditional beadwork, combined with a passion for creating unique colourful and eye-catching pieces, led South African entrepreneur Yvonne Manyiki to startup her company Dimzique Enterprise, and tap into the market for affordable yet elegant costume jewellery. The country’s markets and festivals provide a wealth of customers who appreciate her fine beadwork and her wonderful creative eye for design.
Read moreSouth African gem-based accessory company, Gemboree, has just launched its new online newsletter and its end of year sales campaign, with some great new discounts for online shoppers. Gemboree has built a reputation for hand-crafting exquisite accessories from a range of beautiful semi-precious stones.
Read moreLoA had the opportunity to chat with Helen Andrews, the creative founder of White Rabbit Days, at the Sanlam Handmade Contemporary Fair in October. Her unique jewellery design company uses laser cutting techniques to craft astonishingly beautiful pieces from a range of materials from leather to brass.
Read moreLoA had the opportunity to meet and chat with Anna Raimondo, the creative Founder of Smith Jewellery this month, on a very hot and blustery day on the rooftop of the Sanlam Handmade Contemporary Fair in Johannesburg.
Read moreSouth Africa has a long tradition of beautiful jewellery and accessories craftmanship and beading, and one creative entrepreneur is taking it to a whole new level with her company, Sew Good Handmade. Johanette van Niekerk is a woman with a wonderful creative soul who sees beautiful design possibilities in everything around her and particularly in the materials she uses. Her handcrafted products are literally kaleidoscopes of colour, designed to lift the spirits of anyone wearing or displaying them.
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