Umutoni Thuku-Benzinge, a luxury jewellery brand builder changing the lives of Kenya’s artisans

June 26, 2022 Melanie Hawken

Umutoni Thuku-Benzinge, founder and creative director, Umutoni (Kenya)

Startup Story

Umutoni Thuku-Benzinge is the founder and creative director of Umutoni, a luxury jewelry brand where every piece is handmade with love by the best artisans from the heart of Kenya. She is on a mission to empower the disenfranchised through her ethically driven jewellery. With a degree in Economics and background in the IT industry, Umutoni is utilizing skills developed in her professional background to share the narrative that jewellery can be an agent for social change. Having spoken at Cambridge University, being featured in Forbes and BBC, she's keen to share the brand story and continue to make an impact as she continues to amalgamate her worlds together.

Aurelie Kapinga Tshimbombo, an entrepreneur building an impact-driven luxury lifestyle brand in South Africa

March 8, 2020 Melanie Hawken

Aurelie Kapinga Tshimbombo, founder of Afrinique-Chic (South Africa)

Startup Story

In pursuit of luxury African excellence, entrepreneur Aurelie Kapinga Tshimbombo and her business Afrinique-Chic, are on a mission to create personal, conscious, sustainable fashion that helps consumers to boldly express their own stories.

Lioness Launch / Luxury jewellery meets conservation and sustainability in South Africa

February 16, 2020 Melanie Hawken

Lioness Launch

Meet Helen Viljoen, a luxury jewellery brandbuilder with a cause. — When you set out to build a niche jewellery business, underpinned by an ethos of legacy building through sustainable luxury, there is a golden thread that runs through the company and the brand. In the case of Nebü, founded by South African entrepreneur Helen Viljoen, that thread is the creation of beautiful, sustainable jewellery with a cause and a commitment to environmental and wild life conservation.

Quote of the Day by Adele Dejak

August 23, 2019 Melanie Hawken

"I am constantly evolving and drawing on the dynamic rich African heritage to create products which celebrate beauty and design on the continent, showcasing the African luxury movement."

Adele Dejak, founder of Adele Dejak (Kenya)

Adele Dejak, a Kenya based entrepreneur building a global luxury accessory brand that celebrates the true African experience

August 5, 2018 Melanie Hawken

In the highly competitive world of international jewellery design, it can be hard to stand out from the crowd. But this is certainly not the case for Kenyan jewellery and accessory design entrepreneur, Adele Dejak, founder of the striking global luxury brand that carries her name.

LIONESS LAUNCH: Miminat founder Mimi Shodeinde launches a breath-taking new luxury home accessories collection

June 3, 2018 Melanie Hawken

Mimi Shodeinde, founder of Miminat — **Mimi Shodeinde**, founder of Miminat

Miminat, a London based Interior Architecture and Furniture Studio founded in 2014 by the uber talented Nigerian/UK design entrepreneur Mimi Shodeinde, is launching its new breath-taking collection OKUTA on 2 June. The Okuta Collection is inspired by ancient Yoruba stone murals, and explores the organic and natural forms of late 14th century Yoruba design. Its combination of wood, brass, glass, ceramic and gold leaf, embodies the richness that the African continent and Yoruba culture have to offer.

Bernie de Le Cuona, a South African born entrepreneur building a luxury fabric brand that is taking the world by storm

May 13, 2018 Melanie Hawken

Bernie de Le Cuona, founder of de Le Cuona — **Bernie de Le Cuona**, founder of de Le Cuona

In the highly discerning world of luxury interiors, global designers and homeowners are always trying to source the most beautiful fabrics and furnishings to create the ultimate living environments. The de Le Cuona luxury fabric brand has built a global reputation at the forefront of this industry, producing some of the finest fabrics on the planet.

Hazel Aggrey-Orleans, a luxury silk fabric and fashion brand builder inspired by her West African heritage

April 15, 2018 Melanie Hawken

Silk has long been synonymous with the notion of luxury, and for fashionpreneur Hazel Aggrey-Orleans, founder of Eki Orleans, this was the inspirational starting point for her business. Today, this exciting luxury fashion and fabric brand celebrates the luxurious quality of silk, creating clothing and fabric collections that bring African design to life.

Mariana Agness Francisco Eria, a Mozambican entrepreneur turning her passion for flowers into a contemporary floral design business

July 17, 2017 Melanie Hawken

Mariana Agness Francisco Eria, founder of House Of Agness (Mozambique) — **Mariana Agness Francisco Eria**, founder of House Of Agness (Mozambique)

The art of flower arranging has a long and beautiful history, but today has been taken to a whole new level as floral gifting and interior decoration has become part of our everyday lives. For Mozambican entrepreneur Mariana Agness Francisco Eria and her floral design business, House Of Agness, this represents a wonderful opportunity to bring her unique floral design aesthetic to her customers.

Vicki Bain, a South African chocolatier taking the country by storm with her unique brand of Belgian chocolates with a truly African twist

March 22, 2017 Melanie Hawken

Vicki Bain, founder of Chocoloza (South Africa) — **Vicki Bain**, founder of Chocoloza (South Africa)

For all true chocolate lovers out there who are constantly on the search for the purest of taste sensations and the highest quality ingredients, there is a new, proudly African brand that is getting people talking. Chocoloza, the brainchild of entrepreneur and passionate chocolatier, Vicki Bain, combines the best Belgian chocolate with the finest local, fresh African ingredients. The result is a taste sensation unlike anything else you will taste in the chocolate world.

Grace Mlimo, an entrepreneur providing a gateway to showcase Africa’s luxury brands on the continent

February 18, 2017 Melanie Hawken

Grace Mlimo, founder of Luxuria Lifestyle Africa — **Grace Mlimo**, founder of Luxuria Lifestyle Africa

Getting the world to sit up and take notice of Africa’s luxury products is a challenge, but for entrepreneur Grace Mlimo, founder of Luxuria Lifestyle Africa, she thinks she has the solution with her online platform.

Mimi Shodeinde, a Nigerian entrepreneur pushing the boundaries of the furniture and design world globally

September 4, 2016 Melanie Hawken

Mimi Shodeinde, founder of Miminat Designs (UK) — **Mimi Shodeinde**, founder of Miminat Designs (UK)

Many global consumers have a traditional concept of African design, but creative entrepreneur, Mimi Shodeinde, founder of Miminat Designs, is looking to change all that with her contemporary design outlook. She is demonstrating that African design is not only exciting in a minimal context, particularly when it comes to furniture design, but can also celebrate the best of tradition and technological innovation.

Quote of the Day by Tammy Frazer

August 17, 2016 Melanie Hawken

Tammy Frazer, founder of Frazer Parfum (South Africa) — **Tammy Frazer**, founder of Frazer Parfum (South Africa)

"I have always believed in Africa as a source of artisanal innovation and beauty."

- Tammy Frazer founded Cape-Town-based Frazer Parfum in 2008 creating organic and natural perfume products, all handcrafted in collaboration with local artists. Tammy is part of a growing new generation of African women entrepreneurs transforming quality local raw materials into world-class African luxury products.

Olubukola Asafa - The startup story of a Nigerian entrepreneur with a passion for fine craftsmanship and building a bespoke luxury leathergoods brand

March 14, 2016 Melanie Hawken

Olubukola Asafa, founder of Oba Couture (Nigeria) — **Olubukola Asafa**, founder of Oba Couture (Nigeria)

There is a growing interest right now in AfroLuxe, bespoke finely crafted luxury items all proudly designed and created here in Africa. Oba Couture, the brand created by Nigerian entrepreneur Olubukola Asafa, is a new name in the world of luxury leather accessory brands emerging from the African continent, to add to the list of those brands currently winning legions of fans around the world with their high-end, luxury products.

Meet 22 women entrepreneurs redefining African luxury and exciting the world with Afroluxe brands

February 8, 2016 Melanie Hawken

Africa’s women entrepreneurs and luxury brand builders are turning their attention to the growing global appetite for luxury products that also have a strong back-story. They are making a real impact, through their businesses, their innovation, their products, services and craftsmanship, and their passion for what they do. These women are putting Africa on the global map with their exquisitely made and proudly Afroluxe products that are winning legions of new fans.

Fatima Babakura - The startup story of a young Nigerian entrepreneur creating a new luxury women’s handbag brand on the continent

February 6, 2016 Melanie Hawken

Fatima Babakura, founder of Timabee (Nigeria) — **Fatima Babakura**, founder of Timabee (Nigeria)

Timabee is a new proudly African, luxury accessory brand on a mission to make luxury accessible and affordable, whilst at the same time celebrating the best craftsmanship combined with the finest leathers. The company’s founder, Fatima Babakura, is passionate about the timeless process of creating the most beautiful accessories, harnessing her country’s tradition of fine craftsman-made products, but in a new contemporary way.

Candice Johnson - The startup story of a luxury knitwear designer celebrating traditional South African skills, luxurious raw materials, and local talents

January 31, 2016 Melanie Hawken

Candice Johnson, founder of Miss Knitwear (South Africa) — **Candice Johnson,** founder of Miss Knitwear (South Africa)

In a world which is increasingly turning its attention to all things hand-crafted, and companies using ethically sourced materials that support local craftsmanship, Candice Johnson is one entrepreneur turning her passion for luxury, handcrafted knitwear, into a thriving business, aptly named Miss Knitwear.

Olivia Byanyima and Shanley Knox - The startup story of two women creating a unique manufacturing business celebrating Uganda’s unique Ankole cow horn

December 12, 2015 Melanie Hawken

Olivia Byanyima and Shanley Knox, founders of Olivia Knox (Uganda) — **Olivia Byanyima and Shanley Knox**, founders of Olivia Knox (Uganda)

The world’s discerning consumers have become so much more conscious about the provenance and sustainability of the products they buy, particularly in the luxury market. By creating new luxury markets for products crafted from East Africa’s unique Ankole horn, Olivia Byanyima and Shanley Knox through their company, Olivia Knox, are improving the economic value of this culturally significant breed, providing incentive for Ugandan ranchers to continue their ancient practice of raising the Ankole.

Agata Karolina - the startup story of a South African based epicene perfume house creating exquisite small batch perfumes

November 6, 2015 Melanie Hawken

Agata Karolina, founder of House of Gozdawa (South Africa) — **Agata Karolina**, founder of House of Gozdawa (South Africa)

There is something very evocative about the world of perfumery, taking its inspiration from nature and creating a scent that makes the wearer experience a particular sense of wellbeing and confidence. South Africa now has a second perfumier to celebrate, Agata Karolina, founder of House of Gozdawa in Cape Town, who is creating something really special and unique to Africa.

Lilian Muhammed - The startup story of a South African Afroluxe fashion accessory brand builder with a passion for making local and buying local

October 25, 2015 Melanie Hawken

Lilian Muhammed, founder of LONDRÉ TAN (South Africa) — **Lilian Muhammed**, founder of LONDRÉ TAN (South Africa)

Afroluxe brands are making quite a name for themselves on the global fashion scene right now, and South African entrepreneur, Lilian Muhammed, is looking to put her LONDRÉ TAN brand in the spotlight with her luxury fashion accessories, all proudly produced in her home country.