What is a Brand Audit, and why you need it for your business?

April 28, 2023 Melanie Hawken

by Cindy Maléombho-Codo

A Brand Audit is a comprehensive evaluation of a company's brand and how it is perceived by its target audience. It involves a systematic review of all the brand elements, including its visual identity, messaging, products, services, customer experience, and market positioning. The purpose of this specific audit is to assess the strengths and weaknesses of a brand, identify opportunities for improvement, and develop a strategy to enhance its overall effectiveness and competitiveness.

Getting the Basics Right: Website Must-Haves

January 26, 2023 Melanie Hawken

by Cindy Maléombho-Codo

A website is essential for any business or organization in today's digital world. It's an easy way to reach a wide audience, build brand recognition, and establish credibility. But what do you need to create a successful website? This article will provide an overview of the components that should be included to ensure a successful online presence.

Not sure if your business needs a rebrand?

January 14, 2023 Melanie Hawken

by Cindy Maléombho-Codo

A rebrand can be a powerful tool for your business. It can help you change your image, connect with new customers, and tap into new markets. But why exactly should a company consider a rebrand? This article will explore why a rebrand can be a valuable asset for your business. You may be thinking your business is doing just fine, but if you're not seeing the growth you want, it might be time for a rebrand.

The importance of positioning your business

November 27, 2022 Melanie Hawken

by Cindy Maléombho-Codo

In business, it is essential to have a clear brand strategy and positioning. Your position in the market will determine the success of your business. Therefore, the importance of positioning your business cannot be understated. By having a clear brand and positioning strategy, you will be able to reach your target market better and achieve your desired results. In the business world, first impressions are everything.

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