You need to raise your game when expanding into international markets...

“...when you start competing internationally on a global playing field, you need to make a step-change. Customers are more discerning, particularly in the luxury goods sector. For us, getting export ready was largely about getting the quality spot-on.”

- Janet Rhys is co-founder and managing partner of Charlotte Rhys, a South African company started in 1999 that produces a sophisticated brand of luxurious bath, body and lifestyle products. The Charlotte Rhys brand has expanded from a single product 14 years back to over 100 luxury products, comparable to, or better than, the best international luxury brands. Today, Janet's company supplies leading hotels across the world and is firmly entrenched as a premier luxury brand.