Lioness Weekender Cover Story
The Pure and Just Company, trading under the Yvaya Farm brand of tropical dried fruit, adds value to Ghana’s agribusiness sector
A Stanford University graduate, Yvette Tetteh is the co-founder and ceo of the Pure and Just Company, a rural-urban business transforming fresh fruit into natural, tropical dried fruit products. Yvette brings analytical thinking and academic rigour to team leadership and business development in the business which, founded in 2018, today employs 18 local people. In 5 years she has raised over US$170k in various personal and business awards and grants. Born and raised internationally, Yvette moved to her native Ghana in 2015. Her passion is to catalyse African potential in order to help create a world where all Africans have the economic capacity to achieve their dreams.
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