Book Review
The biggest threat to business growth is failure to communicate, but help is at hand from Felicity Cowie, author of 50 Mighty Words to Grow Your Business. If you are a start-up or scale-up, with ambitions to be a world-class business by 2030, you can take heart from Felicity because she believes you have an enormous advantage over today’s major players. You can do something they can never do. You can eradicate the root cause of communication failure, from the early creation of your business and its culture. The root cause is guesswork. You start with just 50 mighty words.
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