by Alice da Silva
A case study based on my personal experience:
Despite a current difficult economy, business services are still needed. Customers are under strain and are more discerning when it comes to choosing a service provider. Sometimes it’s a grudge spend following an unplanned emergency. It’s bad enough being forced to spend money when survival and priorities must be carefully considered, so to have bad service on top of that is just too unpleasant. Customers still have choices, and they choose who gets the business.
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