I find myself these days being increasingly drawn to businesses and brands that share my concerns for the environment and who find innovative ways to deal with waste management, for example. Take a look at our article on ecopreneurs here. And it seems I am not alone. I am fascinated to see how many businesses and brands are responding to customer sentiment and concerns by taking a more conscious and minimalist approach to they way they produce their goods and run their operations. The term business minimalism is growing, with countries like Canada taking the lead and showing how the anti-waste movement is influencing all aspects of business. We can all do more in our own businesses to be resourceful and less wasteful. For example, cutting out plastic bags, using recycled products, being more rigorous with our own recycling, and importantly communicating to our customers about our ethos. This approach is not just good for the environment, it’s also good for business.
Have yourself an inspired entrepreneurial day! - Melanie