It’s a good time to hit the refresh button in our businesses

At this time of year our attention turns to planning for the year ahead, so what better time to revisit every aspect of our businesses and hit the refresh button. When was the last time you looked at your brand, really looked at it with fresh eyes? Perhaps it needs an update? Maybe your sales and marketing strategy needs a rethink and a new approach to better equip the business to break into new markets next year? Or perhaps your product range needs to be expanded or modified to meet changing customer buying patterns? For any business to remain relevant, it’s essential to keep transforming, to keep refreshing in order to stay open to new ideas and maintain high energy levels. If you need some inspiration as to how to practically achieve this in your own business, read the book Hit Refresh by Microsoft CEO, Satya Nadella. It’s fascinating to learn how even the biggest companies in the world have to continually refresh their thinking and their business models in order to stay relevant in our lives.