Confidence + authenticity = success

Think of successful entrepreneurs and one word that might come to mind to describe them would be confident. Confidence is a core skill that women entrepreneurs need to master if they are to fulfill their business goals, but for many it may not come naturally. Although it is possible to appear as confident when talking enthusiastically about a product or service on offer, that confidence may be short lived as nagging doubts and concerns about where the next sale, customer, or cheque is coming from are never far away. The good news is that confidence is a skill that can be learned and practiced, but it is important to remember that it should also be accompanied by authenticity. To appear as confident to a new potential customer, or to a room full of strangers when you are speaking or presenting your business, does not mean you have to have the loudest voice. It is more about talking the language of confidence, speaking with genuine passion for what you do, engaging your customers or audience in your unique business story, and above all, being your authentic self. That winning combination will instill a sense of confidence not only in yourself but all those around you, and that in turn will lead to success.