by Elsa Figueiredo Tchikanha
Due to the financial crisis the country is facing as a result of the fall in oil prices, and more recently the Covid-19 pandemic, part of the strategy of companies to avoid bankruptcy and remain competitive is to reduce costs, among which are lay-offs. The layoffs have been throwing a significant number of people into unemployment, and thus many women have no choice but to become entrepreneurs and start small businesses, from catering to personal shoppers and influencers.
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