the pride of Africa's women entrepreneurs
by Nkemdilim Uwaje Begho
2021 was an interesting year….especially in the world of Digital Marketing and Customer Experience. We saw platform algorithm changes, policy changes and fragmented audiences that required more and more personalization. We saw the rise of the use of data in a cookieless world and started to really see how meaningful context truly is.
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by Anja van Beek
Enough has been said about the impact of the pandemic, burn-out and the “always-on” culture. We all had to unlearn things, adjust to working whilst being at home (and home-schooling kids), adapting to virtual ways of collaboration and using new technologies. In such a technology world, not all of us have mastered the skill (yes, I said skill) to switch off from work. Most of us will take a few days to really relax and ironically, this is generally the time most will go back to work. For some, it is especially difficult to switch off if your colleagues or manager, in other areas of the world, continue to work while you are on your holiday.
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by Kathy Mann
I have always been a goal-driven person and instead of New Year’s resolutions, I’ve set goals. I pulled out an old journal in which I wrote them down and had quite a bit of fun reading about myself twelve years ago.
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by Bronwynne Wiehl
Let me start with a question. What do you remember seeing on any social media platform yesterday? Can you name a specific post? Do you remember who posted it? And what was the message? It's not just you. It's tough.
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by Mayra Pereira
My name is Mayra Pereira and I am a Lioness since September 2019. I keep going back to the date I was preparing my presentation for the Lioness Lean In event in Maputo. For so long, I kept pushing out the date because I was afraid of public speaking, and still very hormonal from having my little Mia, just 4 four months before.
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by Pam Snyman
What does it mean to be a real estate company that maintains a sustainable competitive advantage? At REDZetc we endeavour to do the following: Add value for our clients, i.e by delivering ongoing superior performance ...easier said than done… What do we need to maintain that advantage? Constant positive change and adaptation. We need to be a Learning Organisation where continual learning takes place in order to gain sustainable excellence, i.e. be means of constant organisational learning.
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by Emily Kandanga
The holidays are a festive time of year with seemingly endless opportunities to cheat on your diet and skip a workout. Weight gain is almost an assumed part of this season. But it doesn’t have to be that way. We have carefully crafted a few tips that you can use to stay on track with your fitness this holiday season!
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by Nontobeko Mbuyane
The past week was surely not an easy week for me, strangely nothing much happened but I completely broke down. I remember I even sobbed on the phone when my partner called. The most painful part is not even being able to be around to at least provide the emotional support I so much needed. It was after a few days when I regained my composure that I realized that indeed nothing new had happened on the day I broke down, but I have been carrying around so much emotional baggage that suddenly there was no room anymore, thus it all burst out.
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by Ashika Pillay
So many mixed emotions, as I think back on 2021. Many ups and oh so many downs! Not a rollercoaster, more like an ocean with calm then chaos and everything in between! When I look back on this year, I think it has been deeply transformative for many of us, where we’ve met the edge of our comfort, often thrown into spaces we did not know we could endure.
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by Thembe Khumalo
I am a person who likes to start things - conversations (if I hear anyone in the supermarket speaking Ndebele I feel compelled to join in), friendships, projects, songs, businesses, stories…. I just love the energy that comes with new beginnings. The planning and preparations, putting tools, and people and ideas together, all give me a high that is unlike anything else I have experienced. And so of course, I tend to start a lot of things.
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by Sinal Govender and Claire Keet
There are a lot of wonderful things that come with adulthood. The freedom of finally being able to drive. And vote. And become a director in a company. And change your name. By law, you are no longer considered a minor. With adulthood, however, comes a whole lot of responsibility - including making sure that you have your “ducks in a row”.
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by Naike Moshi
If there's one thing we all have in common, it's that we all make mistakes along the way (and hopefully learn valuable lessons from them). But if you're smart, you'll learn as much as possible from the mistakes of others and spare yourself some of the grief. Some of these lessons can applied whether you are employed, self- employed or unemployed.
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by Thembe Khumalo
Here’s a quick story. It's about a young women called Lerato who had a very successful career, following an equally successful time at Harvard Business School. She had made a name for herself working in some of the most exciting, sexiest organisations on the continent - starting at Jumia, moving on to MTN, working closely with Dangote himself, promoted to the C Suite at Coca Cola. She was a devoted and loyal executive - and she had the salary, perks and power to reflect this. She joined a fashionable, but credible church where she quickly became a deaconess. People wanted to hear from her. Doors opened magically in her wake. She felt powerful.
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by Clementina Busayo
Has anyone ever asked you after you became friends what your first impression about them was? A friend asked me, and the truth is I didn't give an answer because I couldn't remember what our first meeting was? Blame it on me for not being observant or on him for not being impressionable.
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by Brigette Mashile
It is 5 minutes to 3am and I’m up. I have taken a shower; made tea and I am writing. Not one thing seems wrong with all of it, I am happy in this moment. I have trained my brain to believe that somewhere in the world it is midday, and they are making lunch! The only reason it is night is because the sun is on the other side, so honestly it could be day here too now…no? Ok, fine, you may sleep but let me be.
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by Naike Moshi
Is your recruitment process costing you excess time and money? Here are 5 ways you can 'lean out' your recruitment process to get better results.
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by Thuli Zikalala
Happy creative, a marketing agency based in the UK, reveal that market research is a crucial part of any business. Although businesses may think they know who their target market is, after some research, they are often surprised – and pivot their strategy to match the data collected. Here are three benefits of conducting market research they mention.
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by Nkemdilim Uwaje Begho
There is plenty of evidence that shows the ineffectiveness of digital marketing, but at the core of this supposed evidence is businesses having a poor understanding of their ideal buyers. This poor understanding results in poorly crafted and presented messaging or content which literally makes your prospective ideal buyer switch off on you and all your marketing.
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by Lori Milner
“A brand for a product is like a reputation for a person” - Jeff Bezos
Why do brands spend what they do on advertising and marketing? Of course it’s the obvious essentials like profit and growth, creating social impact but really it comes down to creating loyal fans. It’s the same with your personal brand.
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by Emily Kandanga
Committing to a healthier lifestyle often requires giving up some of your favorite sweet or fried treats, that won’t help you with achieving your overall goals. Undoubtedly this is one of the biggest challenges you will face along your journey, because it requires you to give up on food that you actually love and enjoy eating.
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