by Lionesses of Africa Operations Department
Over the past two weeks, we have looked at what excites PE Investors at the back end of your business (production, supply etc) as you come to them to catapult your business into the next stage of its growth. We then looked at the front or sharp end of your business - can your current customers handle the massive increase of products, or will you need to find new customers? If so, why the PE Investor is interested in your cost of acquiring these and just how sticky they are. Oh and what your retention rate is over this time, can you hold onto customers, or are you expensively bringing in new, to replace old as they leave for whatever reason? We also pointed out that we as Lionesses need to expect difficult questions, because as the Harvard Business Review has shown here, there is a dis-balance between questions asked of male founders (promotion orientation) and of female founders (prevention orientation) - as if we haven’t enough issues to work around!
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