by Thembe Khumalo
We keep hearing that social media has become a vibrant and influential landscape for getting ahead in your career — some are even calling it a necessary evil. However, many executives remain hesitant to participate, unsure of the “correct” way to navigate it, and even of the value it holds for them. I like to think of social media as one big global cocktail party, where everyone is invited, but attendance is optional. By understanding how the party unfolds, and what different people are doing at the party, you can align your goals with purposeful engagement and unlock the immense potential of social media to support your career and personal goals.
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