Lionesses in Profile / Meet the 10 women entrepreneurs showcased at Start-Up Night Africa, The Hague 2024

June 13, 2024 Melanie Hawken

Startup Night Africa, The Hague 2024

As a key driver of Lionesses of Africa’s ‘Access to Markets and Investment Programme,’ Start-Up Night Africa in The Hague aimed to connect Africa’s high-growth women entrepreneurs to European investment opportunities, and women entrepreneurs in The Netherlands looking to access African markets and partnerships. We showcased 10 inspirational women entrepreneurs in growth-mode at the event on 11 June 2024, all looking for new investment, markets, and collaboration opportunities. If you didn’t get to meet each of them on the evening, then take a look at their pitch videos below, which have all been published on the Lionesses of Africa website, and make those all important connections now.

Segametsi Mafa, an ICT professional fulfilling a lifelong ambition to build a specialist ICT consulting business in Botswana

June 9, 2024 Melanie Hawken

Segametsi Mafa, founder, Service Xcellence (Botswana)

Startup Story

Segametsi Mafa is the founder of Service Xcellence in Botswana, an ICT professional with over 18 years of corporate experience acquired from Government, Parastatals and Private companies. She brings almost 4 years of full-time entrepreneurial consulting experience gained from being the Founder and Managing Director of Service Xcellence, an ICT and Management Consultancy Business focused on IT Governance, IT Service Management, Strategy, Risk and Project Management Consulting. She also serves as an Independent Consultant for other companies.

Nilza Mazive, a Mozambican entrepreneur building a green energy business helping consumers reduce costs

June 9, 2024 Melanie Hawken

Nilza Mazive is the co-founder of Xiphefu Digital Ligth, Lda (Mozambique)

Startup Story

Nilza Mazive is the co-founder of Xiphefu Digital Ligth, Lda, a green energy business developing solutions to help consumers reduce energy costs in Mozambique. The business develops solutions to help consumers reduce energy costs, acting on electrical equipment to avoid wasting electrical current. The business also adds the solar component, offers a range of internal and external lamps, and installs solar systems.

Sharon Seanice Lojede, a tech-savvy pan-African marketing leader

June 9, 2024 Melanie Hawken

Lioness Weekender Cover Story

A tech-enabled integrated marketing communications company headquartered in South Africa with branches in Nigeria, Kenya, Rwanda, Uganda

Seanice Lojede is the founder of BLU Flamingo Africa, a pan-African tech-enabled integrated marketing communications company founded in 2010 and headquartered in South Africa, with branches in Nigeria, Kenya, Uganda, and Rwanda. The business has a workforce of 55 people. With a master’s degree in digital marketing, and as an alumna of the prestigious Stanford Seed program, Seanice is a tech-savvy marketing leader whose data-driven strategies and cutting-edge marketing technologies have helped global companies crack the Sub-Saharan African market.

The Heart Sell: A guide for women entrepreneurs seeking financial freedom by Dora Rankin

June 9, 2024 Melanie Hawken

Book Review

The Heart Sell: A guide for women entrepreneurs seeking financial freedom by Dora Rankin was written for women entrepreneurs who want to turn their passion into purpose and their purpose into profit. The book leads you to moments of clarity to help you bring your brilliance into the world because, as a woman, your ability to lead from the heart is more valuable than you know.

How to Remain Compliant While Keeping Track of all the Compliance Requirements of the Companies Act

June 9, 2024 Melanie Hawken

by Anastasia Machobane

There is a myriad of requirements that a registered company needs to comply with. I can write about many of these compliance requirements, however, at this point, I will be concentrating on the filing of Annual Returns. Later I will write about Annual Financial Statements as well as the new requirements for filing the Beneficial Ownership registers.

Are Criminal Record Checks Relevant to Your Employee Screening Process?

June 9, 2024 Melanie Hawken

by Jenny Reid

Criminal record checks are one of the world’s leading forms of pre-employment checks. Should you be able to deny a candidate employment based purely on their criminal record check?

The Impact of Female-Owned Businesses and How They Contribute to Food Security in Africa

June 9, 2024 Melanie Hawken

by Tsitsi Mutendi

Food security remains one of the most pressing challenges in Africa, affecting millions of people across the continent. Women entrepreneurs play a pivotal role in addressing this issue by driving innovation and sustainability in the agricultural sector. Their contributions not only enhance food production and distribution but also empower communities and foster economic growth. This article explores the critical role of female-owned businesses in promoting food security, provides real-life examples, and offers practical strategies for women entrepreneurs to maximize their impact.

Creating Respectful and Trusted Workplaces

June 9, 2024 Melanie Hawken

by Paula Quinsee

People work for money but go the extra mile for recognition, praise and rewards - Dale Carnegie

One item that regularly comes up as a low rating in our employee surveys is: "The company makes enough use of recognition and rewards other than money to encourage good performance." Recognition makes a person feel valued, appreciated, and most importantly visible (i.e. I see you).

Small Business, Big Success: Proven Strategies to Beat the Odds and Grow a Great Business by Cynthia Kay

June 2, 2024 Melanie Hawken

Book Review

Small Business, Big Success: Proven Strategies to Beat the Odds and Grow a Great Business by Cynthia Kay offers unconventional but proven strategies to run a better small business. It also provides a road map for owners looking to expand their small businesses by doing more business with big business. It’s an essential guide for entrepreneurs at every stage of business.

How to Coach Your Team When Your Time Feels Stretched

June 2, 2024 Melanie Hawken

by Lori Milner

The most common challenge among leaders is balancing coaching and mentoring their teams with the demands of everyday work. What if you changed your mindset from needing dedicated time to coaching individuals to integrating it into everyday conversations? Can you adopt a coach-like mindset by helping individuals see a solution they couldn't see on their own? The goal is to guide people to think differently and, more importantly, think further ahead than one hour, one day, and one week.

Integrating Legal Strategy into Your Business: More Than Just Crisis Management

June 2, 2024 Melanie Hawken

by Nicolene Schoeman-Louw

Business crises often strike with the force of a bolt of lightning or the sudden flight of a startled horse. Clients then seek legal counsel, hoping to salvage the situation and mitigate the damage. As a lawyer, I have witnessed this scenario play out countless times, with clients urgently seeking assistance once the "pawpaw hits the fan."

Digitalising for Growth: How Women Entrepreneurs in Africa Can Expand Their Businesses

June 2, 2024 Melanie Hawken

by Tsitsi Mutendi

The digital revolution is transforming industries and economies worldwide, offering unprecedented opportunities for growth and expansion. For women entrepreneurs in Africa, digitalizing their businesses can lead to increased efficiency, broader market reach, and enhanced competitiveness. This article explores how digital transformation can drive growth for women-led businesses, provides real-life examples, and offers practical strategies for successfully embracing digital technologies.

Google's Impact: Supercharge Your Business

June 2, 2024 Melanie Hawken

by Margaret Hirsch

I have to say that I have had an ongoing affair with Google since I first discovered it. In business today, we need all the help we can get, and staying ahead of the curve is not just an advantage – it’s a necessity!! Connecting with your audience is the name of the game- it’s like having a dinner party, cooking the food, laying the table, and not inviting any guests! How do you get those guests (customers) into your store?

Kelebogile Phendu, a traditional ginger drink manufacturer in Botswana turning a family recipe into a commercial brand

June 2, 2024 Melanie Hawken

Kelebogile Phendu, founder and ceo, Kells Ginger (Botswana)

Startup Story

Kelebogile Phendu is the founder and ceo of Botswana ginger drink brand, Kells Ginger. Her business manufactures traditional recipe ginger drinks but with a contemporary freshness and a purity of ginger taste. She founded the business in 2019 and now employs 2 people from the local community. Kelebogile brings more than 5 years of experience as an entrepreneur in different fields to her business and brand.

Elisa Marcos Ouana, a Mozambican creative entrepreneur turning upcycling into a design brand

June 2, 2024 Melanie Hawken

Elisa Marcos Ouana, founder, Ariel EcoArte e Serviços, EI (Mozambique)

Startup Story

Elisa Marcos Ouana is the founder of Mozambican upcycled accessory brand, Ariel EcoArte e Serviços, EI. She is also studying for a degree in Environmental Engineering at Eduardo Mondlane University. The daughter of a tailor and passionate about sewing since childhood, at the age of 13 she started her career as an entrepreneur in the sewing sector. She reused the scraps of fabric and capulana that her father discarded and made items for girls (hair ribbons, bows, cat ties, pencil cases, etc.). At the age of 18, she discovered the world of upcycling and made her first backpack out of recycled jeans. Since then, Elisa has had the opportunity to expand her business and register her company. It’s a journey with a lot of learning and improvement. With her business, she aims to reach many more people of all age groups and be able to generate sources of employment for more women.

Catherine Wijnberg, a South African SME growth champion

June 2, 2024 Melanie Hawken

Lioness Weekender Cover Story

Fetola, a business providing world-class entrepreneurial support programmes for African entrepreneurs

Catherine Wijnberg is a pioneering entrepreneur and visionary leader, serving as the Founder and CEO of Fetola in South Africa. With over 18 years of experience in entrepreneurial development, Catherine is renowned for her expertise in SME growth strategy, scalable business acceleration, and transformative leadership. She is also recognised on the Forbes Africa 50 Over 50 List of Africa's Female Powerhouses. Under her guidance, Fetola has emerged as a beacon for sustainable business solutions, fostering economic growth and social impact across Africa. Catherine founded Fetola in 2006 and today it has 34 employees.

How to Give Feedback That Inspires Confidence and Enables Growth

May 26, 2024 Melanie Hawken

by Lori Milner

When delivering feedback, you tend to focus on the conversation itself. While important, have you considered what must happen before the conversation? There is work before the work to ensure you can deliver your feedback with grace and compassion and the outcome of building this person rather than breaking them. Sometimes, you need to deliver hard outcomes, but how you do it will leave the person appreciative and inspired to change rather than defeated and resentful.

The two Ps (Patience & Persistence) - how to use them

May 26, 2024 Melanie Hawken

by Yolanda Matine

Patience and persistence are two essential qualities that can make all the difference in the journey towards entrepreneurial success. While they may seem like separate concepts, they go hand in hand. But my hand now is full of patience, and I am working on taking persistence along too, as there are days when I do feel like giving up.

Your Inner Guidance System!

May 26, 2024 Melanie Hawken

by Sharon Castle - Lifestyle and Wellness Coach

When last did you spend time in the company of little children? I’m talking about little people between the ages of 1 and 2 years old. This past week, this is exactly what I did. I was invited by a friend to join her on a trip to her house in Ponta d’Ouro, Mozambique and we were joined by her daughter and her two young sons, while their husbands were away on a business trip.

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