Why engaging your customers and keeping them engaged is so important

Anyone watching the US election over the past few weeks, and then seeing the global reactions following the surprise election results in the past 24 hours, will probably have a much better appreciation for the power of engagement. If there is one thing that the US election can demonstrate to entrepreneurs, it’s that knowing your customers and stakeholders, appreciating and understanding their needs, and then engaging with them constantly to ensure they remain engaged, is critical. Anyone in business knows that it is harder, much harder, to keep customers happy and satisfied for the long term as opposed to winning them in the first place - it takes continual effort, creativity, commitment and the ability to keep listening to what they want and need. It can be all too easy to take them for granted and presume they are on board and brand loyal (just look at the US election results as evidence of this), only to find out they are not. So keep talking to your customers, get feedback constantly, look to improve your product and service offerings to keep them engaged and loyal, and never take them for granted.