A little more collaboration please!

Are you one of those entrepreneurs who feels like they are constantly looking over their shoulders to check out what the competition is doing, and then worrying about how to get ahead of them? Do you get anxious and insecure and then perhaps a little jealous when the competition seems to be doing better than you, or they get a big customer win, or they win an award for their products and service? If the answer is yes, then read on! Competition is a reality in business and it’s human nature to compare ourselves to others, but the bottom line is that if you spend precious time focusing on what your competitors are doing, constantly readjusting your own business model to react to theirs, you end up working for the competition instead of on your own business and clients. So perhaps a more radical approach is to look at collaborating rather than competing? Maybe you and your competitor have ideas or solutions to consumer problems that are two halves of the whole, and brought together could create a much bigger market changing solution? Perhaps a consumer challenge in the marketplace requires a big, innovative, out-of-the-box approach that is too big for one entrepreneur to take on alone, but could represent an incredible business opportunity for two entrepreneurs to collaborate on to find the answer?