Think bigger if you want your business to succeed

Can you ‘think’ your business into a bigger, bolder, future, one that pushes boundaries and expectations? Susan Duffy, Executive Director of the Center for Women’s Entrepreneurial Leadership at Babson College believes you can. The potential for business growth often focuses on factors such as innovation, access to markets, access to capital, and market trends. But Susan suggests that if women entrepreneurs really want to grow their businesses, then it starts with them thinking bigger and expanding their expectations. She says that if your expectation is to build a $1 million business, your brain will subconsciously interpret data through the $1M lens. It will let in information that aligns with that goal, steering you towards achieving that outcome. In order to push our own boundaries of success, we must intentionally and regularly revisit our expectations and goals, and keep pushing those boundaries until we realize our ambitions.