Give your brand an annual health check

We take our cars in for an annual service; we give our bodies an annual health check-up; so why don’t we do the same for our business brands? A strong, healthy brand is a key factor in the success and prosperity of your business. It directly affects your ability to sell your products, to raise funding, to hire the best employees, and to grow. A healthy brand is an indicator of a healthy business. So here are a few questions to ask to ensure your brand is in good shape for the year ahead. Is your brand supporting your business strategy? Do your customers understand what your brand stands for? Is your brand positioning consistent no matter where it is used? Is your brand message resonating with customers? If the answer is yes to all those questions, then your brand is in good shape. If not, then hold some focus groups to get direct feedback from your customers and start making some adjustments to your brand and its positioning. You can then get ready to start the new year off with your strong brand ready to go.