In Focus / Mozambique
Like countries across the African continent, Mozambique is emerging from the impact of many challenges over the past two years, including the COVID-19 pandemic and the resulting economic downturn. But those challenges have spurred on women entrepreneurs in the country who want to create businesses that can help them to better weather the social and economic storms going forward. What each of these women entrepreneurs share in common is a passion for the businesses they are creating, ambition for the brands they are launching, and a desire to create opportunities and jobs for local people. These true Lionesses of Africa are not just showcasing their own unique products and services to the world, getting consumers interested in buying what they have to offer, but they are also putting Mozambique on the map and stimulating interest from across the continent.
This month, we invite you to meet some of Mozambique’s women entrepreneurs who are building businesses and brands that represent the wide range of products and services on offer in the country. Their business offerings range from commodity value added products such as luxury tea, through to cutting edge tech companies, cosmetics brands, media services, transportation companies, fashion manufacturing businesses, food producers, and so much more. Read about them and get know these amazing women entrepreneurs through their startup stories, and then go and experience Mozambique’s entrepreneurial scene for yourselves.
Startup Story
Irina Samade is the founder and floral designer at Frangipani Flores in Mozambique. She has been working with Floral Art for 15 years having taken a number of specialist floral arrangement courses in Portugal, Brazil, USA and Mozambique. Her passion for flowers started very early with her mother growing violets in their garden. Then, unconsciously, she started toying with making floral arrangements for family and friends' birthdays, but at that time was very far from thinking about being a florist or opening a floristry business. However, all that changed with the launch of her floral design business, Frangipani Flores in 2014. Today, she remains curious in this specialist area of floral design and is constantly inspired by the work of renowned florists around the world.
Startup Story
Isabel Messias Tonela is a young Mozambican entrepreneur and the founder of SBEL & Farinhas, SU, LDA, a company focused on processing tubers for the production of flour and Chips. The company was founded in 2024 and is in its embryonic phase after Isabel won the Business Plan Competition implemented by (SEJE), through INJ and with the support of the World Bank. She is also a final year student on the Aquatic and Coastal Marine Biology course at Eduardo Mondlane University.
Startup Story
Handmade Moz is a Mozambican accessory brand founded by creative entrepreneur Sinna Duarta, that focuses on the design, manufacture and marketing of a unique range of handmade jewellery and handbags. She uses Capulana as the fabric source of inspiration for many of her unique pieces, something that resonates with her local customers.
Startup Story
Adelia Nicole Tique Massangaie is the founder of Indico Fish Farm. EI in Mozambique, where she is currently setting up her Nile Tilapia Production and Processing Unit. She has a degree in Marine Biology from Eduardo Mondlane University and is currently studying for a Master's degree in Population and Development. Prior to starting her business, she worked as a Research Assistant at the Natural History Museum in the area of marine and aquatic animal collections and also as a Zootechnician at Machado Knowhow in the area of animal production. Her business plan, which focused on Nile Tilapia Production and Processing, was the winner of the Agora Emprega 2023 Program at the national level in Maputo Province.
Startup Story
Born and raised in Maputo, Mozambique, Yolanda Isabel Langa is the founder of Yo-Ecológico, an eco-business that innovates with “seed paper,” a recycled product that includes seeds from flowers, spices, and vegetables. Her company offers eco-friendly products such as gifts and invitations, and is expanding with personalized planners, sustainable keychains made from seed paper with rings, and chains made from recycled plastic bottles. Yolanda combines her entrepreneurial experience with a passion for sustainability to make a meaningful difference in the world. Yolanda is about to graduate from Eduardo Mondlane University with a degree in Public Administration. In addition to her academic career, Yolanda is also an active volunteer at an NGO focused on education, health, and the environment.
Startup Story
Jusaina Violanda is the founder of Nandzika Garden Center in Mozambique, a business dedicated to bringing nature closer to people’s lives through beautiful plants, green decor, and professional landscaping. She uses the power of plants at her garden center to help her customers create beautiful personal spaces and environments that enhance lives and fulfill the emotional need to be closer to nature.
Startup Story
Marta Uetela is the founder of Baaike in Mozambique, a studio dedicated to designing and constructing bicycles from plastic waste collected from the ocean, Marta is on a mission to offer alternatives to conventional transportation while raising awareness about the environmental impact of plastic pollution in our oceans. She is a product design engineer and a solutions-oriented entrepreneur with a deep passion for product design and alternative manufacturing systems. She believes in the potential of Generation Z and the transformative power of design and engineering to rethink and reshape a more sustainable world.
Startup Story
Afifah Zualo is an artisan (multi-artist) entrepreneur and the founder of M'Kono in Mozambique. She trained in Railway Engineering, but today sees the design of ethnic-contemporary jewellery as a way of codifying feelings and expressing Mozambican identity. Her Mozambican start-up seeks to honour cultural traditions while innovating in design and technique. A Leader and Social Innovator, Afifah employs a single employee, but her startup generates income for six other participants in her community who participate in the business passively. She believes in a world in which all women are respected and have justice for their efforts returned and aspires to conquer the world with her work.
Startup Story
Exclusive Crochet is a crafts-based start-up founded by Benedita Macuácua in Mozambique. An entrepreneur and graphic designer, her company specializes in creating sustainable products using recycled materials such as knitted yarn, fabric scraps, and recycled soles. The company was inspired by the need to combat the accumulation of rubbish in Maputo, transforming solid waste into durable, quality crochet pieces. Benedita’s focus with her business is on the circular economy and promoting conscious consumption, offering a variety of products such as flip-flops, bags, beach cover-ups, and other items, each carrying a unique story and an artistic design that impresses with its beauty and positive environmental impact.
Startup Story
Gisela Leonor Monteiro is the founder of Sublime Produtos Cosmeticos Naturais in Mozambique, a business dedicated to the production of 100% natural cosmetics and artisanal perfumes. Having completed a hotel and tourism course as a student, she embarked on her entrepreneurship journey when she was 26 years old after taking cooking courses, cooking for events, and providing meals to companies close to her area of residence. She worked in several businesses, including catering, event promotion, culinary training, and clothing sales, always with the dream of becoming a businesswoman. Her entrepreneurial journey kickstarted after participating in business management and financial education courses, undertaking transformational training at IDEIALAB, the FEMTECH training program, FÓRMULA MILIONÁRIA and OFFICINA DE NEGÓCIOS with coach Arcelio Tivane.
Startup Story
Sandra Kourouma is the founder of Millkappas Multiservices and the "SK Escolinha de Futebol e Futsal Project" in Mozambique. She is an experienced entrepreneur and has certificates for trainer courses and trainer instructors. Sandra's business is focused on for society football and futsal for women and young girls and briefly for child girls. She founded the business 4 years ago and employs according to the needs of the event, but few women join the work for this type of event. She has 15 years of certification and experience in football training and more than 10 years in organizing sporting events that she started as a volunteer.
Startup Story
Irina Samade is the Founder and Designer of the Rawá brand in Mozambique. She has worked to build this brand for the past 4 years, and in addition to Rawá, she is also the Founder and Floral Designer of Frangipani Flores. She has worked in this area of business for 15 years and is now a 41 year old entrepreneur. Irina is passionate about flowers and the idea of being able to use natural resources in art, consciously using what nature offers and discards.
Startup Story
Arline Ferrão is the founder and managing partner of Kasunga, a 100% Mozambican company and brand, committed to sustainability, offering personalized reusable bags and bags, produced with exceptional care, combining environmentally friendly materials and traditional African fabrics. Well-being and sustainability, in its environmental, social and human components, are at the center of its actions on different fronts. In addition to Kasunga, Arline is a psychologist focused on the area of mental health and well-being at work.
Startup Story
Sabine Lydia Müller is the founder of Tchambalakate Comércio e Serviços Soc.Unip., Lda in Mozambique. She is passionate about regenerative organic agriculture, agroforestry, Mozambique, and the decolonization of Africa. Through her self-employed work as consultant in Germany and Mozambique, her involvement in various publications, and in organic certifications, Sabine aims to share knowledge and best practices on how to improve the resilience and sustainability of food systems and ecosystems. She believes in the peaceful coexistence of nature and human beings, and strives to make a positive impact with her work. As a Communications Manager with over 17 years of experience in PR, social media, and brand marketing, Sabine leverages her skills and network to raise awareness and support for her clients’ projects and initiatives.
Startup Story
Nilza Mazive is the co-founder of Xiphefu Digital Ligth, Lda, a green energy business developing solutions to help consumers reduce energy costs in Mozambique. The business develops solutions to help consumers reduce energy costs, acting on electrical equipment to avoid wasting electrical current. The business also adds the solar component, offers a range of internal and external lamps, and installs solar systems.
Startup Story
Elisa Marcos Ouana is the founder of Mozambican upcycled accessory brand, Ariel EcoArte e Serviços, EI. She is also studying for a degree in Environmental Engineering at Eduardo Mondlane University. The daughter of a tailor and passionate about sewing since childhood, at the age of 13 she started her career as an entrepreneur in the sewing sector. She reused the scraps of fabric and capulana that her father discarded and made items for girls (hair ribbons, bows, cat ties, pencil cases, etc.). At the age of 18, she discovered the world of upcycling and made her first backpack out of recycled jeans. Since then, Elisa has had the opportunity to expand her business and register her company. It’s a journey with a lot of learning and improvement. With her business, she aims to reach many more people of all age groups and be able to generate sources of employment for more women.
Startup Story
Milena Barroca is an entrepreneur and business consultant with a background in Economics, and the founder of WH Impact, a company based in Mozambique. The business specializes in Business Consulting & Event Organization. With over 8 years of experience in Business Administration and Marketing, Milena, and her team drive business growth for success, connecting companies and individuals through impactful events. WH Impact adopts a philosophy of sustainable management, promoting significant and lasting growth for its clients.
Startup Story
Luisa Hussene is the founder of Doce sal Serviços, a business dedicated to floristry, catering, and gift services in Mozambique. The company specializes in commemorative events offering clients a wide range of decoration, catering, and florist services. Luisa is based in Maputo, and also works as a marketing and advertising manager in a software company.
Startup Story
Jessica da Fonseca Sargento is the inspiration behind The Zen Living Project community and now Zen Coaching, founded in 2020 in Mozambique. She graduated in Law and has worked for large corporations over the last twenty years, as a lawyer, following the so-called “traditional” trajectory that society applauds: a steady job, a steady paycheck, and the allure of climbing the corporate ladder. Yet as Jessica climbed the ladder, she felt a growing disconnect between her daily tasks and her inner aspirations. – financial gains, positions, and hierarchical advancements no longer resonated with her and she began searching for knowledge and holistic training in the areas of yoga instruction, meditation, and life coaching.
Startup Story
Éssita Viagem is the founder and General Director of Ellen ESV SCC Lda (Mozambique), is an experienced entrepreneur and is part of the Top 25 multilevel marketing leaders in the South African company Inuka fragrances (South Africa). The company Ellen ESV is dedicated to accounting, taxation, financial consultancy, and financial education training services in the Mozambican market. It was created in 2017, having been restructured and becoming Ellen ESV SCC, Lda in 2021 and currently employs 11 people, of which 6 are women. She has more than 13 years of experience in the financial area and 9 years as an intern assistant at Eduardo Mondlane University.
Éssita Viagem é a fundadora e Directora Geral da Ellen ESV SCC Lda (Moçambique), é uma empreendedora experiente e faz parte das Top 25 líderes de marketing multinível na empresa sul-africana Inuka fragrances (África do Sul).
A empresa Ellen ESV dedica-se aos serviços de contabilidade, fiscalidade, consultoria financeira e treinamento em educação financeira no mercado moçambicano. Foi criada em 2017, tendo se reestruturado e passado a Ellen ESV SCC, Lda em 2021 e emprega actualmente 11 pessoas, das quais 6 mulheres.
Tem experiência de mais de 13 anos na área financeira e de 9 anos como assistente estagiária na universidade Eduardo Mondlane.
Startup Story
Mirene Guitiche is the founder and CEO of Miregui Art, a company that has existed since 2020 and is dedicated to creative sewing and crafts in Mozambique. She is an entrepreneur equipped with skills and is very talented, in addition to being a Management student (UEM) in the country.
A Mirene Guitiche tem 23 anos é estudante de Gestão (UEM), é fundadora e CEO da Miregui art, uma empresa existente desde 2020 que se dedica a costura criativa e artesanato. Empreendedora munida de competências e muito talentosa.
Startup Story
Amirah Adam is the founder of the company Mira La Mira, a textile print design brand launched in 2018 in Mozambique. She is the winner of several financing awards and the Mozal & Kulungwana award. Since the age of 16, she has worked in the digital arts field, and has extensive experience in communication design, photography, and advertising. She has also worked in alternative areas such as business management. She completed her degree in Mozambique and her master's degree in Portugal, where the Mira La Mira brand was born. The business has created jobs for 4 people.
Startup Story
Dércia Marta Massilele is the co-founder and manager of COSEL-Colecta Selectiva, a waste management startup launched in 2019 and based in Maputo, creating jobs for five people. It’s main activity focuses on providing collection and treatment services for recyclable and common waste. Using motorless tricycles and promoting environmental awareness, Dércia and her team offer an innovative and affordable solution for micro-enterprises and private establishments.
Startup Story
Nuria Arbelo is the founder of Brincadeira, a vibrant earrings brand with an exclusive design located in Maputo, Mozambique. Born in the Canary Islands, Nuria arrived in Mozambique for work in 2018. In 2021, she founded Brincadeira without knowing that, two years later, the brand would lead her to leave her profession as a project manager to become an entrepreneur dedicated to the design of unique earrings.
Startup Story
Moleboheng (Lebo) Nhamahango is the founder and CEO of Nerah Decór in Mozambique, an online surface pattern design company. Lebo designs the patterns in Mozambique and then uploads them to the Red Bubble portal which allows her to coordinate her design prints on different surfaces according to a client's order. Through the Red Bubble portal, it allows Lebo to print and ship her product designs from USA to any country in the world. Lebo makes it easy for clients to access her designs, and by simply putting the Nerah Decór website in a client's URL, that client links to the online store where they can order according to their desire and collect their order on their doorstep!
Startup Story
Natercia Jone is a Mozambican entrepreneur and the founder of Dione’s Liquor, with more than 20 years of experience having operated in the cleaning and gardening, confectionery sectors. She is currently dedicated to building her business and brand, Dione's Liquor, which is focused on the production of liqueurs based on fruits, herbs and currently operating in the national market.
Startup Story
Elicha Fernandes Valdez is originally from Cape Verde and has lived in Maputo, Mozambique for 3 years with her family. Graduated in Medicine, she found in Macramé a way to redefine herself, express her creativity and occupy her time, adding quality and beauty to her days. About 2 years ago she created the brand MacramêbyElicha and today shares her art with the world through his Instagram and Facebook pages.
Startup Story
Yeelen Khan is a Mozambican entrepreneur and the founder of MJAY Criações which launched in January 2022. MJAY is a company that creates and sells educational resources for children, with the aim of making learning moments joyful and light. MJAY has 2 workers and has partnerships for distribution in Maputo, Nacala and Beira. MJAY has an online store that can be accessed at www.mjaycriacoes.co.mz.
Startup Story
Iara Muchanga is the founder of FERMU, a sustainable Mozambican jewellery and accessory brand founded in 2022 that is faithful to its identity and its passion for reducing the environmental damage caused by the fashion industry. Iara’s work is focused on sustainability, creating accessories from recycled solid waste such as fish carcasses, shells, cardboard plastic bottles, etc.
Mercia Bie, founder of Sabor Caseiro 2A in Mozambique is building an agri-processing business where each seasoning tells a story and each dish is an experience. Her mission is to bring natural flavor and authenticity to customers' tables, whether at home or at special events. Mercia’s vision is to create a line of seasonings that not only enhance the flavor of dishes, but also make a nutritional contribution to our lives. The company’s brand values focus on ethics and transparency, appreciation and involvement in human capital, respect and trust in customers.