Lioness Weekender Cover Story
Fynbos Fine Foods, an agro-processor adding value by turning ethically grown South African produce into bottled, natural and vegan products
Rozelle Abramson, founder of Fynbos Fine Foods in South Africa, has always been passionate about food, creating recipes and loving layered flavours. She studied early childhood education, specializing in teaching children with learning difficulties. While teaching she worked for various catering companies on the weekends and in the holidays to supplement her income and to feed her passion for cooking and creating delicious food. In 1996, Cape Hot House Vegetables was formed. She began farming Greenhouse Coloured peppers. In that same year the business launched its first value-added product which was a Chilli Ginger Jam, made with red peppers which would have gone to the compost. Within a few years the business was farming for manufacturing! The rest is history! Today, the business employs 130 people.
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