by Eldari Visser

After a year or two of just waiting, many entrepreneurs are wandering around with a sense of despair and even guilt. Waiting for the world to get back to some normal. Let’s be honest here. During a world full of turmoil many sat staring at a screen hoping for a call to action. Any action and any type of income - whatever the contract entailed, were welcomed. Many also sold their hours for way less than their worth. Others sat in awe as fellow business ladies invented new strategies that made you cry and your mind struck panic buttons often. Red flags and sleepless nights formed part of daily rituals. Your inner voice was the biggest enemy. Where was the surplus budget? Why didn’t I invest more, save more, buy less, and how did the cashflow dry up? A voice of reason wasn’t part of your thought pattern, no, mostly you had a feeling of kicking yourself and being ridiculous by blaming yourself to a point of utter destruction.