by Brigette Mashile, founder of Roka Roko
The world follows the US and UK for everything…literally everything. Maybe it’s because these places monopolize our media? It’s tougher to find out what is happening in Malawi than in Los Angeles. And see how far Los Angeles is compared to Malawi and to us? In fashion as well, retailers do their research in the UK and US first; then the rest of Europe. We are one season behind, so we are well set up for this follow-on game. But I can tell you that South Africans, just like Africans, have their own preferences. We take some of the trends, leave some, and make others in our own way. This is a list of what I have noticed this year making clothes for South African ladies.
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